Business Development

Marketing, Brand Development, & Crisis Communication

Crafting Clarity, Inspiring Connection

CDG specializes in transforming brands by crafting powerful, authentic brand experiences that resonate with audiences and leave a meaningful impression and inspires connection.

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CDG offers integrated Marketing, Brand Development, and Crisis Communication services designed to elevate and protect your brand’s reputation. Working closely with your team, we develop impactful brand identities, execute strategic marketing campaigns, and manage crisis communications to keep your message clear and consistent. From building a new brand to reinforcing an existing one, CDG equips you to connect with your target audience, achieve business growth, and stay strong through any challenge.

Brand Strategy & Development

  • Conducting brand audits to assess the current brand’s strengths and weaknesses.
  • Developing a comprehensive brand strategy that includes positioning, messaging, and visual identity design.
  • Creating and refining brand assets such as logos, color schemes, and other visual elements to ensure a distinctive and memorable brand identity.
  • Establishing brand guidelines to maintain consistency across all communication channels.  
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Marketing Campaign Design & Execution

  • Performing market research to understand customer needs, market trends, and competitive positioning.
  • Developing and executing integrated marketing plans that utilize multi-channel strategies, including digital, social media, and traditional platforms.
  • Crafting engaging content and messaging that resonates with the target audience and supports brand objectives.
  • Monitoring and analyzing campaign performance to optimize strategies based on data-driven insights.  
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Crisis Communication Management

  • Developing proactive crisis communication plans that outline key procedures, messaging frameworks, and roles for handling potential crises.
  • Providing immediate crisis management support to navigate public relations challenges and protect the brand’s reputation.
  • Training leadership and communication teams on effective crisis response, including media interaction and stakeholder communication.
  • Managing public relations during a crisis to control the narrative, mitigate damage, and maintain stakeholder trust.
  • Conducting post-crisis evaluations to identify lessons learned and improve future crisis response strategies. 
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Business Planning

CDG’s Business Planning services empower your organization to define a clear vision, set strategic goals, and create actionable plans that drive results. We provide in-depth market analysis, competitive positioning, financial planning, and risk assessment to ensure your business plan is comprehensive and realistic. Whether you’re a new startup or an established company pursuing growth, our tailored approach gives you the roadmap to thrive in your industry.

  • Conducting market research to identify opportunities, threats, and competitive dynamics.
  • Defining strategic goals and objectives that align with the organization’s mission and vision.
  • Developing detailed financial plans, including budgets, forecasts, and investment strategies.
  • Assessing risks and developing mitigation strategies to ensure business continuity.
  • Creating an actionable implementation plan with timelines, milestones, and performance indicators.

Business Process Engineering

CDG’s business process engineering services focus on analyzing and redesigning business processes to improve efficiency, effectiveness, and adaptability. This service is essential for organizations looking to optimize their operations, reduce costs, and enhance productivity. CDG works closely with clients to map out existing processes, identify bottlenecks and inefficiencies, and develop streamlined solutions that align with organizational goals and market demands.

  • Conducting comprehensive process mapping and analysis to understand current workflows.
  • Identifying areas for improvement, including redundancies, delays, and inefficiencies.
  • Redesigning business processes to optimize resource use, reduce waste, and increase speed.
  • Implementing new processes and providing training to ensure successful adoption.
  • Monitoring and refining processes based on performance metrics and feedback. 

Our Work

A well-known resort within Turks & Caicos, the Grace Bay Resorts Human Resources department identified ongoing cultural conflicts amongst staff and pushback to managerial intervention.
The Maine Juvenile Justice Advisory Group (JJAG) is the State Advisory Group (SAG) established under the federal Juvenile Justice and Delinquency Prevention Act of 1974 (JJDPA).
UW Facilities (UWF), a department within the University of Washington, oversees the management of buildings, infrastructure, and land across the Seattle, Bothell, and Tacoma campuses.
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Visionary Planning

This is the updated pages indicating our three main development focus areas and one additional page for the industries served.

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Inclusive Excellence

We are dedicated to building inclusive workplaces where diversity is celebrated and equity is ensured.

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People & Culture Strategy

Our focus is on optimizing the employee experience to enhance engagement and performance.