Business Development

Marketing, Brand Development, & Crisis Communication

Carter Development Group (CDG) offers a comprehensive suite of services that integrates Marketing, Brand Development, and Crisis Communication to build and protect your organization’s reputation. CDG works closely with clients to craft compelling brand identities, develop strategic marketing campaigns, and manage communication during times of crisis. The goal is to ensure that every aspect of your brand resonates with your target audience, drives business growth, and withstands potential challenges. Whether you’re establishing a new brand, seeking to enhance an existing one, or navigating a crisis, CDG provides the expertise needed to maintain a strong, consistent, and resilient brand presence.

Brand Strategy & Development

Conducting brand audits to assess the current brand’s strengths and weaknesses.
Developing a comprehensive brand strategy that includes positioning, messaging, and visual identity design.
Creating and refining brand assets such as logos, color schemes, and other visual elements to ensure a distinctive and memorable brand identity.
Establishing brand guidelines to maintain consistency across all communication channels.

Marketing Campaign Design & Execution

Performing market research to understand customer needs, market trends, and competitive positioning.
Developing and executing integrated marketing plans that utilize multi-channel strategies, including digital, social media, and traditional platforms.
Crafting engaging content and messaging that resonates with the target audience and supports brand objectives.
Monitoring and analyzing campaign performance to optimize strategies based on data-driven insights.

Crisis Communication Management

Developing proactive crisis communication plans that outline key procedures, messaging frameworks, and roles for handling potential crises.
Providing immediate crisis management support to navigate public relations challenges and protect the brand’s reputation.
Training leadership and communication teams on effective crisis response, including media interaction and stakeholder communication.
Managing public relations during a crisis to control the narrative, mitigate damage, and maintain stakeholder trust.
Conducting post-crisis evaluations to identify lessons learned and improve future crisis response strategies.

Business Planning

CDG provides expert Business Planning services to help organizations define their vision, set strategic goals, and develop actionable plans to succeed. This service includes market analysis, competitive positioning, financial planning, and risk assessment. CDG’s approach ensures that the business plan is comprehensive, realistic, and tailored to the organization’s needs and industry context. Whether a new startup or an established company seeking growth, CDG’s business planning services provide the roadmap for sustainable success.

Conducting market research to identify opportunities, threats, and competitive dynamics.
Defining strategic goals and objectives that align with the organization’s mission and vision.
Developing detailed financial plans, including budgets, forecasts, and investment strategies.
Assessing risks and developing mitigation strategies to ensure business continuity.
Creating an actionable implementation plan with timelines, milestones, and performance indicators.

Business Process Engineering

CDG’s business process engineering services focus on analyzing and redesigning business processes to improve efficiency, effectiveness, and adaptability. This service is essential for organizations looking to optimize their operations, reduce costs, and enhance productivity. CDG works closely with clients to map out existing processes, identify bottlenecks and inefficiencies, and develop streamlined solutions that align with organizational goals and market demands.

Conducting comprehensive process mapping and analysis to understand current workflows.
Identifying areas for improvement, including redundancies, delays, and inefficiencies.
Redesigning business processes to optimize resource use, reduce waste, and increase speed.
Implementing new processes and providing training to ensure successful adoption.
Monitoring and refining processes based on performance metrics and feedback.

Our Work

Comprehensive Audit: Cease Harm Impacting The African American Community / Racial Equity Audit

Buncombe County and the City of Asheville, NC, made history as the first county and second city in the United States of America to pass resolutions supporting reparations for Black Americans.

Management & Leadership Development, Turks & Caicos

A well-known resort within Turks & Caicos, the Grace Bay Resorts Human Resources department identified ongoing cultural conflicts amongst staff and pushback to managerial intervention.

DEI Consultant for the University of Washington Facilities, Seattle, WA

UW Facilities (UWF), a department within the University of Washington, oversees the management of buildings, infrastructure, and land across the Seattle, Bothell, and Tacoma campuses.

Visionary Planning

This is the updated pages indicating our three main development focus areas and one additional page for the industries served.

Inclusive Excellence

We are dedicated to building inclusive workplaces where diversity is celebrated and equity is ensured.

People & Culture Strategy

Our focus is on optimizing the employee experience to enhance engagement and performance.

Organizational Development

Learning & Development